Define the Objective
We establish what the campaign is intended to achieve, such as generating enquiries, promoting a service, driving product sales, supporting an offer, or reaching a particular audience.
Reach the Right Audience With Paid Advertising
Paid advertising gives your business a direct way to reach potential customers through search engines, social platforms, and other digital advertising channels.
At Pick Consultant, we plan and manage paid advertising around your business objectives, audience, offer, budget, and conversion goals. Our work can cover campaign strategy, search and social advertising, ad copy and creative, landing-page considerations, conversion tracking, and ongoing campaign management.
The campaign is built around a defined objective, target audience, and customer journey rather than clicks alone.
What Our Paid Advertising Service Covers
Paid advertising can involve several connected areas, from planning and campaign setup to the advertising itself and what happens after someone clicks an ad. The scope is shaped by what you are promoting, who you want to reach, and what you want the campaign to achieve.
Campaign Strategy
We define the direction of the campaign before it is built. This can include the campaign objective, target audience, offer, advertising channel, budget, campaign structure, targeting approach, messaging, landing destination, and conversion goal. The result is a campaign plan that connects the advertising activity with the action you want potential customers to take.
Search Advertising
Search advertising helps businesses reach people who are actively searching for relevant products, services, or solutions. Our search advertising work can include keyword research, campaign structure, search targeting, ad copy, negative keywords, geographic targeting, bidding, and relevant platform settings.
Social Advertising
Social advertising allows businesses to reach defined audiences through the targeting and placement options available on relevant social platforms. Our work can include audience targeting, campaign structure, ad messaging, creative requirements, geographic targeting, placements, and conversion objectives.
Ad Copy & Creative
An advertisement needs to communicate the offer clearly and give the intended audience a relevant reason to take the next step. We can develop or refine headlines, descriptions, calls to action, creative direction, and advertising variations based on the campaign, audience, placement, and offer.
Landing Pages & Conversion Paths
The advertising experience continues after someone clicks an ad. We consider whether the destination supports the campaign by looking at landing-page relevance, offer clarity, calls to action, enquiry or purchase paths, and the steps required to complete the intended action. Where landing-page development is outside the agreed advertising scope, we can still identify relevant issues or requirements for consideration.
Conversion Tracking
Conversion tracking connects advertising activity with defined customer actions. Where the required website, advertising platform, and technical setup support it, tracking can cover purchases, enquiries, form submissions, calls, bookings, or other defined conversion actions. This provides the information needed to understand which actions are being generated through the campaign.
Campaign Management & Optimization
Campaign management continues after launch. We review available campaign and conversion data and make adjustments where appropriate. This can include keywords, audiences, advertisements, bids, budgets, placements, targeting, campaign structure, and other relevant campaign settings. The level and frequency of ongoing management depend on the campaign and agreed scope.
How We Manage a Campaign
Paid advertising typically moves through four stages.
Research & Plan
We assess the relevant audience, search behaviour or targeting opportunities, offer, competition, budget, and available campaign options.
Build & Launch
We prepare the campaign structure, targeting, advertisements, landing destinations, conversion tracking, and relevant platform settings before launching the campaign.
Monitor & Refine
Once the campaign is live, we review available campaign and conversion data and make adjustments where appropriate. These adjustments may involve targeting, keywords, advertisements, bids, budgets, placements, or other campaign settings, depending on what the available information indicates.
When Paid Advertising Makes Sense
Paid advertising can be useful when you have a clear product, service, offer, or business objective and an audience that can be reached through digital advertising.
It may be worth considering if:
- You have a specific product, service, or offer to promote
- Your potential customers can be reached through paid search or digital advertising
- You want to reach a particular market or location
- You want campaigns focused on enquiries, sales, bookings, or another defined action
- You want to test an offer, audience, or campaign approach
Paid advertising is not automatically suitable for every business. Demand, competition, audience, offer, budget, website experience, and conversion process all influence whether it is an appropriate channel.
Start Your Paid Advertising Campaign
Whether you are launching a new campaign or need help managing existing advertising, we can assess what you want to promote, who you want to reach, and what you want the campaign to achieve.
Frequently Asked Questions
Have questions about our process? Here’s everything you need to know.
Paid advertising is digital advertising where a business pays an advertising platform to display its advertisements to selected audiences or in response to relevant searches.
Depending on the campaign, our service can include campaign strategy, keyword or audience research, campaign setup, ad copy, creative requirements, landing-page considerations, conversion tracking, campaign management, and ongoing optimization.
The appropriate platform depends on your audience, business model, offer, and campaign objective. We may use search engines, social platforms, websites, video platforms, or other relevant digital advertising channels.
We consider the intended audience, campaign objective, type of offer, available targeting options, budget, competition, and where potential customers are most likely to discover the business.
There is no universal advertising budget. The appropriate amount depends on factors such as your market, competition, audience, offer, campaign objective, and available budget.
No. Advertising spend is paid to the relevant advertising platform and is separate from our campaign management fees.
Our service cost depends on the scope of work required, including factors such as the number of campaigns or platforms, setup, creative requirements, tracking, and level of ongoing management.
Yes. We can review an existing campaign to understand its structure, targeting, advertisements, tracking, budget, and available performance data before determining what changes may be appropriate.
Yes. We can develop or refine ad copy around the audience, offer, value proposition, and intended action.
Yes, where landing pages form part of the advertising journey. We can review the connection between the advertisement, landing page, offer, and intended conversion.
Yes, where the required website, advertising platform, and technical setup support it. The actions tracked depend on the campaign objective.
There is no fixed timeframe. Campaign performance depends on factors such as demand, competition, audience, offer, budget, website experience, and conversion process. Enough data is also needed before performance can be meaningfully evaluated.
No. Advertising performance depends on factors beyond the campaign itself, including demand, competition, offer, website experience, and the wider customer journey. We do not guarantee a specific number of leads, sales, or return.
Yes. Advertising platforms provide location-targeting options that can be useful for businesses serving specific areas. The appropriate approach depends on the business, service area, audience, and campaign objective.
Yes. Ecommerce campaigns can be structured around products, relevant audiences, and purchase-related actions. The appropriate setup depends on the products, market, website, catalogue, advertising platform, and available tracking.
Tell us what you want to promote, who you want to reach, your campaign objective, and whether you already have advertising running. We can then determine the appropriate campaign scope and next steps.