Build a Digital Presence That Fits Your Business
Your brand, website and digital presence all shape how people experience your business.
A strong digital presence brings together how your business is presented, how customers experience it online, and how your digital assets are maintained over time.
Pick Consultant brings these areas together through branding, website design and development, and website care and support. Whether you’re building a new digital presence, improving an existing one, or maintaining a website that’s already part of your business, the right starting point depends on what your business actually needs.
What Makes Up a Strong Digital Presence?
A digital presence is more than a logo or a website. It includes how your business is presented, how your brand communicates, how customers experience your website, and how your digital assets are maintained over time.
Branding
Your brand shapes how your business is presented, recognized and communicated. Branding can establish the foundation for your business identity, from your positioning and messaging to the visual elements that represent your business. It can help create consistency across your website and other customer touchpoints. Branding can be a standalone service for businesses developing or refining their identity, or it can form part of a wider digital presence project.
Website Design & Development
Your website brings your brand, content and business requirements together in a digital experience customers can use. A website project can involve planning, information structure, UX/UI design, responsive design, development, content structure and the functionality required for the business. This can include creating a new website or improving an existing one when its design, structure, content, functionality or technology needs attention. The right approach depends on what the website needs to achieve and the requirements of the business.
Website Care and Support
A website continues to need attention after launch. Ongoing website care can cover maintenance, updates, security, backups, content changes, performance monitoring and technical support according to the requirements of the website and agreed scope. For businesses that already have a suitable website, ongoing care can provide a way to keep the site maintained and address changes or technical requirements as they arise.
Where Should You Start?
Not every business needs the same combination of services. The right starting point depends on what you already have, where your business is today, and what needs attention.
A new business may need branding and website design together, while an established business may already have a brand but need to improve its website. If your website is already suitable but needs ongoing maintenance, updates, or technical support, website care may be the more relevant option.
The individual service pages provide more detail on what each service covers and when it may be appropriate for your business.
Not Sure What Your Website Needs?
Not sure whether your website needs a redesign, technical improvements, ongoing support, or something else? Start with a conversation about what you're trying to achieve and what isn't working.
We can help you identify the right next step based on your website, business and requirements.
Why Pick Consultant
Business-First Thinking
We start with your business, audience, goals, and requirements before recommending what needs to be built, changed, or improved.
Connected Services
Branding, website development, digital marketing, AI automation, and website care can work together when a project requires more than one area.
Practical Recommendations
We recommend services, platforms, and technology based on what your business actually needs rather than using the same approach for every project.
Support Beyond Launch
Our relationship doesn't have to end when a project goes live. Ongoing website care, maintenance, technical support, and other services can continue as your needs develop.
Frequently Asked Questions
Have questions about our process? Here’s everything you need to know.
Pick Consultant offers branding, website design and development, and website care and support. These services can be used individually or combined when a project requires more than one area.
A digital presence is the way a business is represented and experienced online. It can include your brand identity, website, content, digital customer experience, and the ongoing care of your digital assets.
The right starting point depends on your current business and digital presence. A new business may need both, while an established business may need to improve or maintain one area.
No. The required service depends on your current situation. A business may need branding, website design and development, website care and support, or a combination of these.
Yes. Branding and website design and development can be combined when a business needs its identity and website developed as part of the same project.
Yes. An existing website can be assessed for areas such as design, structure, user experience, content, performance and functionality to identify where improvements may be appropriate.
The right starting point depends on your business, goals, existing digital presence and requirements. You can explore the individual services to understand what each covers, or get in touch to discuss what you need.