Social media can give your business a way to communicate with its audience, share what you offer, build visibility, and maintain an active presence on the platforms that matter to your customers.
At Pick Consultant, our social media marketing service can cover social media strategy, content planning, content creation, platform selection, publishing, and ongoing account management, with the scope shaped around your business, audience, offerings, brand, and marketing objectives.
Whether you are building a social presence, improving existing accounts, or looking for ongoing support, the work starts with understanding what social media needs to achieve for your business.
Different business requirements call for different types of automation. The right solution depends on the process being improved and how the work currently gets done.
We establish the direction for your social media activity based on your business, audience, offerings, existing presence, brand, and objectives. This includes determining the role social media should play, reviewing your current presence where applicable, selecting appropriate platforms, and establishing what your business should communicate.
We plan the subjects, messages, and content types that are relevant to your business and audience. Content can cover products or services, expertise, customer questions, useful information, business updates, promotions, launches, and other relevant topics, with the plan shaped around your objectives and the platforms being used.
We turn the content plan into social media content suited to the selected platforms and audience. Depending on the agreed scope, this can include social posts, captions, graphics, promotional content, educational content, product or service content, and short-form social content.
We identify the social platforms that make sense for your business rather than assuming that every business needs to be active everywhere. The selection considers your audience, business model, offerings, content, existing presence, and marketing objectives to determine where your social media activity should be focused.
We manage the social activity covered by the engagement, including scheduling, publishing, profile maintenance, and routine account management. Where included in the scope, this can also cover comments, messages, mentions, and other audience interactions.
Social media marketing needs to move beyond individual posts. The work is organized around a defined direction, consistent execution, and ongoing adjustments as the business and its social activity develop.
We begin by understanding your business, what you offer, who you want to reach, your existing social presence, the platforms you currently use, and what you want social media to support. This gives us the context needed to determine the right direction for your social activity.
We establish the social media direction, select the appropriate platforms, define content themes, and determine the types of content needed for the engagement. The plan is shaped around your audience, business objectives, available content opportunities, and the role social media is expected to play.
We develop the agreed content based on the established plan and adapt it for the selected platforms and audience. Content is then organized, scheduled, and published across the relevant social accounts according to the agreed publishing approach.
We maintain the ongoing social activity included in the engagement and make adjustments where appropriate based on the content, audience, business requirements, and direction of the social presence.
Social media may be worth prioritizing when your customers use social platforms to discover businesses, evaluate products or services, follow brands, consume relevant content, or communicate with businesses.
It can be particularly relevant when you:
Social media is not automatically the right priority for every business. The appropriate approach depends on your business, audience, market, objectives, available resources, and the role social media can realistically play in your marketing.
Tell us about your business, existing social presence, objectives, and the type of support you need.
We can then discuss the appropriate scope for your social media marketing.
Have questions about our process? Here’s everything you need to know.
Social media marketing is the use of social platforms as part of a business's marketing activity. It can involve strategy, content planning, content creation, platform selection, publishing, account management, and audience engagement.
Depending on the scope, our service can include social media strategy, content planning, content creation, platform selection, publishing, account management, and community management.
Yes. Depending on the scope, we can create or develop social posts, captions, graphics, promotional content, educational content, product or service content, and short-form social content.
There is no single combination that works for every business. Platform selection depends on factors such as your audience, business model, offerings, content, and marketing objectives.
Yes. We can work with existing accounts and consider their current presence, content activity, platform use, and direction when determining the appropriate scope of work.
Where included in the engagement, community management can cover comments, messages, mentions, and other audience interactions.
There is no universal posting frequency that applies to every business. The appropriate schedule depends on the platforms, content requirements, audience, and scope of the engagement.
No. Social media marketing is broader and can include strategy, content planning, content creation, platform selection, and ongoing social activity. Social media management focuses more on the ongoing operation of social accounts.
Paid social advertising is a separate activity from organic social media marketing. It can be used alongside social media marketing when paid distribution is appropriate.
The cost depends on the scope of work, including factors such as the number of platforms, strategy requirements, content volume, creative requirements, publishing, account management, and community engagement.
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